What the research says
Drawing on Purolator's experience navigating logistics disruption, CEO John Ferguson makes a practical case for developing flexibility before it is needed — using data, scenario thinking, predefined signals, customer insight, and the willingness to pivot as conditions change.
Why it matters for adaptivity · Institute interpretation
Preparation for uncertainty is different from predicting the future. Build capacity and optionality before the pressure arrives.
A question worth sitting with
What would make us ready if the thing we're worried about actually happened?
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